The popularity of LinkedIn for business has been growing rapidly in the last few years. A LinkedIn company page helps you network and prospect for quality sales leads, but it also establishes your public image on a global scale as a reputable and trustworthy organisation. It's hands down the most important social network for many businesses. (p.s don't forget to include a branded profile image and banner here too)
Among the advantages of using LinkedIn for business, a company page provides your business with the opportunity to tell your company’s story, engage with followers, share career opportunities, and scale your word of mouth marketing. To encourage your audience to perceive your company as a trusted resource, create a LinkedIn company page that is informative, error-free and well managed.
What Makes An Engaging Post?
Post about issues that are relevant to your network and audience
Post about real problems that people are facing. Right now that could be Covid...
Use the first-person when you post
Use an image of a face. This seems to make people want to click on it more!
Post your own articles as opposed to just standard posts
How often should you post?
Well, according to LinkedIn, your company should post as many status updates as your content supports. You will reach more of your audience and extend your reach as you post more often. Companies that post 20 times a month, on average, reach 60% of their followers with 1 or more updates; and 20% of followers are typically reached with one status update. The reality is, though, that this depends on your business type, how busy you are and how beneficial LinkedIn is to helping you get clients or customers.
Create your Linkedin account here and get going: https://www.linkedin.com/company/linkedin/
See my Linkedin account here
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