As we continue our businesses in 2023, here are 8 proven and easy-to-implement web design trends that will help inspire and improve your wix websites.
Technology changes fast, and website design is no different. Design elements and website features that were once modern and innovative may have become tired, overdone, and cliched in recent years. The last thing you want as people arrive at your site is to lose conversions and potential customers because your website looks outdated or ignores critical web standards.
Fortunately, Moon Digital is a Wix web design team that aims to keep up with all the latest website design trends to create highly functional, easy-to-use websites that perform well and look fantastic. I want to share some of the latest innovations, digital technology trends, standards, and forecasts for 2023 so you can update your Wix site where needed.
Parallax Scrolling
Parallax scrolling is a rather popular web effect used to make sections of a web page more dynamic. It’s most often used in full-width applications along with image, video, or texture imagery that adds depth to a page. As the user scrolls past the image or video, the scrolling behaviour makes it seem as though the image is placed behind the neighbouring sections. This subtle behaviour makes the content more engaging. You can do this easily in Wix and most wed design software, take a look at the scrolling effect added to the image below.
See how to add parallax scrolling to your wix website images here.
Page Speed
One of the most important web design standards is ultra-fast load time. Quick loading times have been essential factors in UX and SEO for years, and it continues to be a top priority for websites that want to rank well and convert better. Try reducing image and video sizes where possible to reduce load time. Studies say that more than half of internet browsers expect a website to load fast and no more than two seconds after clicking a link. If it takes more than three seconds to load your site, your visitors most likely will leave, and it’s not likely they’ll be back, ever again! You can test your website and page speed on sites such as page speed index, and with a Wix site, page speed insights and current loading speeds can be found in the Site Speed dashboard within Wix Analytics.
Chat bots
Chatbots are another feature that have been popular for a few years now and will continue to be relevant in 2023. As artificial intelligence and machine learning continue to get more sophisticated, we expect to see chatbots become the norm for simple customer service requests and “personal shopping.” Even on basic sole trader websites, an automated chat bot using wix chat can be used to capture leads and communicate with potential customers and save you time. It can encourage visitors to interact with you and leave their contact details.
Here’s some other tips on adding a chat bot to your Wix site for free: https://www.tidio.com/blog/wix-chatbot/.
Accessibility
Inclusivity and accessibility are more than a trend, but there is a growing need for web design to factor in the needs of people with disabilities. Having a site that every visitor can navigate and interact with is more than just part of good customer service and providing an excellent experience. It can increase conversion, boost your SEO, and help you reach a bigger audience. Think about having high contrasting colours between text and backgrounds, using labels and instructions with form fields; and using functional alt tags for images (which also boosts SEO!)
Interactivity
Adding interactive sections to your website is a great way to provide value for visitors, get them to engage with your website, and learn more about them. This could be forms and quizzes, polls or even contests.
Text-only hero images
A current trend to catch internet users’ attention who are bombarded by different web pages every day is removing the typical background image in the hero section and replacing it with eye-catching typography. A bold, unique font could be just the thing to get a user’s attention quickly.
Alternatively, a popular trend is to use a full-height hero section as it can focus your users’ attention and serve as distraction-free messaging.
Use of white space
The use of white space is about giving content room to breathe, not trying to cram the most information possible on the screen. The experience is more relaxing for your website visitors, the content stands out better, and readability is improved. White space is just the term for the spacing we give between elements. It does not have to be white, as long as the area is empty.
Mobile first design
Your site should be designed with mobile in mind first. Mobile searches overtook desktop searches way back in 2015, and now accounts for over half of all web traffic worldwide. Plus, Google has ranked mobile friendly websites more favourably for many years now (SEO). Wix has a mobile editor as well as a desktop editor, but many businesses focus heavily on the desktop version and then simply tweak to fit on a mobile screen. Instead, try to think about your mobile design first, then tablet and then tweak for desktop instead if you want a truly mobile friendly site. It should be easy for your thumb to scroll and click, and it should be less cluttered than the desktop version too.
WANT PROFESSIONAL HELP TO IMPROVE YOUR WIX WEBSITE DESIGN AND PERFORMANCE?
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