Successful branding is more than your logo, colour scheme and fonts. More and more brands understand the power of stories to transform their online presence and build likeability and trust. Iconic brands like Apple, Disney and Coca-Cola have long realised the power of their brand story to build a connection with their audience.
What is a brand story?
Many people think that this is the history of their brand, and they’re not entirely wrong; this can be an essential part of your brand story. In reality, however, your brand story should be something much bigger and better and it needs to inspire an emotional reaction. In the process of neural coupling, a speaker and a listener share a story that allows their brands to interact in a dynamic way. They are emotionally hooked and begin to trust that brand. It’s psychological; assuming the story is written in the right way.